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Designer radiators, Modern radiators & Heated towel rail
A radiator is something you'll probably live with for the next twenty years.
It keeps your home warm through winter, but it's also part of the room you'll see every day. Choosing the right radiator isn't only about heat output. It should suit your heating system, fit naturally into your home and still look right years from now.
At Senia Group, you'll find over 300 designer radiators, including vertical radiators, contemporary radiators, mirror radiators, heated towel rails, electric designer radiators and our exclusive ART collection. Many models are made to order in Europe and are available in over 200 RAL Classic colours at no extra cost, with a choice of sizes, heat outputs and connection options.
Whether you're replacing a single radiator or renovating your entire home, you'll find radiators for every room, from living rooms and kitchens to bedrooms, bathrooms and hallways.
Designer radiators
We spend less time at home than we'd like. That's exactly why every detail matters.
When everything works together, a home feels calm, welcoming and unmistakably your own. The colours, furniture, lighting and finishing touches all help create that feeling. The radiator should never feel like an afterthought.
For many years, radiators were chosen for one reason alone – to heat the room. That hasn't changed. What has changed is the way we think about our homes. Today, most homeowners want more from a radiator. It still needs to provide reliable heating, but it should also complement the room where it will probably remain for many years.
Designer radiators give you far more freedom to achieve that. Some homes suit the clean lines of a contemporary flat panel radiator. Others look better with the character of a column radiator, the practicality of a mirror radiator or the space-saving design of a vertical radiator.
The best radiator isn't the same for everyone. It depends on your home, the way you live and the atmosphere you want to create.
Good design doesn't always mean spending more.
Often, the biggest difference comes from choosing the right colour.
Many of our radiators are available in over 200 RAL Classic colours at no extra cost. Whether you're matching painted walls, kitchen cabinets, flooring or furniture, choosing the right colour helps the radiator become part of the room instead of simply something fixed to the wall.
Some homeowners want the radiator to blend quietly into the background. Others prefer it to become part of the interior design. Both approaches work equally well. Having the freedom to choose is what makes the difference.
Choosing the right radiator for each room
No two rooms are used in quite the same way, so it rarely makes sense to choose the same radiator throughout the house.
The living room is where family and friends spend time together. The kitchen is planned around cupboards, appliances and everyday life. The bedroom should feel peaceful at the end of a busy day. The bathroom is all about comfort, while the hallway is the first space that welcomes you home on a cold winter evening.
Start with the room, not the radiator.
Once you understand how the space is used, choosing the right style, size and heat output becomes much easier.
Living room radiators
The living room is where your radiator is seen the most.
It's where the family gets together after a long day, where friends come to visit and where winter evenings are spent. More than any other room, this is where comfort and appearance need to work together.
Planning a living room isn't always straightforward. Large windows, bi-fold doors, fireplaces and media walls often leave less space for a traditional horizontal radiator than you might expect. That's one reason vertical radiators have become such a popular choice. They make better use of wall height, leaving more freedom for furniture and everyday living.
If your home has a more traditional character, a column radiator may feel more at home. Contemporary interiors often suit flat panel radiators with clean, understated lines. Whatever style you choose, correct sizing still matters. A radiator should look right in the room, but it should also keep it comfortably warm throughout the winter.
Kitchen radiators
The kitchen is often the busiest room in the house.
It's where the day begins, where meals are prepared and where conversations continue long after everyone has finished eating. Modern kitchens are designed around cupboards, appliances and worktops, leaving surprisingly little wall space for heating.
That's why vertical radiators work so well in many kitchens. They make use of narrow sections of wall that would otherwise remain unused, while leaving valuable space for storage and furniture.
If your kitchen is part of an open-plan living area, remember that the radiator may be heating far more than the kitchen itself. Planning the heat output for the whole space usually delivers a better result than calculating the kitchen on its own.
With more than 200 RAL Classic colours available on many models at no extra cost, it's easy to choose a radiator that complements the rest of the kitchen rather than competing with it.
Bedroom radiators
The bedroom is the most private room in the house.
It's where you leave the day behind, switch off from everything outside and enjoy a quiet night's sleep. More than anywhere else in the home, this room should feel peaceful, warm and comfortable.
A bedroom radiator doesn't need to draw attention to itself. It should quietly keep the room at a comfortable temperature while fitting naturally into the space you've created.
Beds, wardrobes and bedside furniture often leave less wall space than you expect. Slim vertical radiators are a practical solution in many bedrooms, while mirror radiators work particularly well in smaller rooms by combining heating with a full-length mirror.
Whether you choose a contemporary flat panel radiator, a traditional column radiator or a coloured finish that complements the rest of the room, the best bedroom radiator is one you'll still be happy to live with many years from now.
Bathroom radiators
A warm towel on a cold morning is one of those small comforts you'll appreciate every day.
That's why heated towel rails have become the natural choice for modern bathrooms. They warm the room, help towels dry between uses and make the best use of limited wall space.
When choosing a heated towel rail, start with the heating requirements of the bathroom rather than the number of towels you want to hang on it. Once you've chosen the correct heat output, selecting the size, style and finish becomes much easier.
From polished chrome to over 200 RAL Classic colours, today's heated towel rails offer far more choice than the traditional white bathroom radiator.
Hallway radiators
The hallway is the first room that welcomes you home.
After a cold, wet day, stepping into a warm hallway immediately changes how the whole house feels. It's also where coats, scarves, hats and umbrellas are left to dry before the day finally comes to an end.
A vertical radiator is often the best use of limited wall space, while a mirror radiator combines heating with a full-length mirror without taking up any extra room. It's the last place you'll probably check your appearance before leaving the house and the first thing you'll see when you return.
Mirror radiators also work beautifully in dressing rooms and walk-in wardrobes, where they combine everyday practicality with efficient heating.
The hallway may not be the largest room in the house, but it creates the first impression. Choosing the right radiator here makes that first impression warmer, more comfortable and far more welcoming.
Modern & Contemporary radiators
The way we design our homes has changed.
Open-plan layouts, larger windows and fitted furniture have transformed the way rooms are planned, leaving less space for traditional heating. At the same time, homeowners expect a radiator to do more than simply warm the room. It should feel like part of the interior.
Modern and contemporary radiators reflect that change. Clean lines, balanced proportions and a wide choice of colours make it easier to find a radiator that complements the room instead of interrupting it.
Some homeowners prefer a radiator that blends quietly into the background. Others want it to become part of the design. Neither approach is better. The best choice is the one that suits your home and the way you live.
Vertical radiators
Sometimes there simply isn't enough wall space for a traditional radiator.
Large windows, bi-fold doors, fitted wardrobes, kitchen units and media walls often leave very few options. A vertical radiator makes better use of the available space by using height instead of width.
That gives you more freedom when arranging furniture and planning the room, while still providing the heat output you need.
Vertical radiators are particularly popular in living rooms, kitchens, bedrooms and hallways, where making the best use of every wall can have a real impact on the way the room works.
Available in a wide range of sizes, heat outputs and over 200 RAL Classic colours, they suit both contemporary homes and period properties.
Mirror radiators
Some products solve more than one problem at the same time.
A mirror radiator provides comfortable heating while also giving you a full-length mirror, making it an excellent choice where space is limited.
They're especially popular in hallways, bedrooms and dressing rooms, where every wall has a purpose. Instead of finding space for both a radiator and a mirror, one product does both.
The mirrored surface also reflects natural light, helping smaller rooms feel brighter and more spacious. It's a simple idea that saves space without compromising comfort or style.
Electric designer radiators
Not every room needs to be connected to the central heating system.
Garden rooms, loft conversions, home offices and guest rooms can often be heated more easily with an electric designer radiator than by extending pipework throughout the house.
Modern electric radiators are available in the same styles as central heating models, making it easy to create a consistent look throughout your home. Many also include programmable controls, allowing individual rooms to be heated only when they're in use.
If you're adding heating to a new space or upgrading an existing one, an electric radiator offers a simple and flexible solution.
Radiators for Heat pumps
Not every heat pump is suitable for a radiator heating system.
For radiators to provide sufficient heat, the heat pump must be capable of delivering a flow temperature of at least 50°C. We don't recommend radiator heating for systems operating below this temperature, as the radiators won't produce enough heat to warm the rooms properly.
Radiator output falls significantly as the flow temperature decreases. A radiator that performs well with a traditional boiler may deliver considerably less heat when connected to a lower-temperature heating system.
Low-temperature condensing boilers generally offer greater flexibility, and many of our designer radiators are well suited to these systems when correctly sized.
When choosing radiators for a heat pump or any other low-temperature heating system, don't rely on dimensions alone. Always check the published BTU or Watt output at the operating temperature of the system.
Heat pump and low-temperature heating systems should always be designed and sized by a qualified heating engineer. Correct heat loss calculations are essential to ensure every room can be heated comfortably and efficiently.
Made-to-Order radiators & Over 200 RAL Classic colours
No two homes are exactly alike.
The size of the rooms, the furniture, the colours and the way people live all make every home different. It makes sense that a radiator should be chosen with the same care.
Many of our designer radiators are made to order, giving you far more flexibility than standard off-the-shelf models. Depending on the model, you can choose the size, connection layout and any RAL Classic colour without paying extra.
Colour is often what transforms a radiator from something purely practical into something that feels as though it belongs in the room. Some homeowners prefer a finish that blends into the background, while others choose a contrasting colour that becomes part of the interior design.
More than 200 RAL Classic colours are available across much of our collection, making it easier to find a radiator that suits your home rather than adapting your home to suit the radiator.
Exclusive ART radiators
Most radiators are designed to be discreet.
Our exclusive ART collection takes a different approach.
Every design begins as an original painting created by one of our artists before being permanently integrated into the radiator during the manufacturing process. The artwork isn't applied as a film or placed behind glass. It becomes part of the radiator itself.
The result is a heating solution that combines reliable performance with original artwork, creating something that's both functional and distinctive.
ART radiators are available in central heating and electric versions, with selected models also offered as dual-fuel radiators. Every design is exclusive to Senia Group.
For some homes, a radiator is simply there to provide heat.
For others, it becomes part of the room.
Why choose Senia Group?
Every home deserves a radiator that's chosen with the same care as everything else in the room.
It needs to provide enough heat, work efficiently with your heating system and feel right in your home for years to come.
From a Victorian terrace or a semi-detached family home to a modern apartment or a new-build property, the right radiator should complement both the room and the way you live.
At Senia Group, we believe choosing a radiator shouldn't mean compromising. It should be about finding one that feels right for your home.
Whether you're replacing a single radiator or renovating your entire home, we're here to help you make that choice with confidence.
A well-chosen radiator doesn't simply heat a room.
It quietly becomes part of the home.
